Our Story


At 13, Rachel Richards ran a weekly stall at the Camberwell Market. At 22, she opened her first vintage clothing store. As her passion for ethically-made fashion grew, she dreamed of designing her own clothing line. In 2018, Charlie (the label) was born. A life-long passion for the dreamy, bohemian style of the 1970s inspired Rachel to design a range of sun dresses, peasant tops and maxi skirts that evoke the spirit of the era.

Rachel has been married to her surfer sweetheart for eight years, and they have a three-year-old daughter.